Observation allows designers to understand user needs from "summary" of Change by Design by Tim Brown
Observation, as a fundamental aspect of design thinking, plays a crucial role in helping designers truly understand user needs. By immersing themselves in the environments and contexts of their users, designers are able to gain valuable insights that are often overlooked through traditional research methods. Through observation, designers are able to see firsthand how users interact with products, services, and systems in their everyday lives. This allows designers to uncover unmet needs, pain points, and opportunities for innovation that may not have been apparent through surveys or interviews alone.
Observation enables designers to go beyond what users say they want, to understand what they actually need. It allows designers to observe patterns of behavior, uncover underlying motivations, and identify unarticulated needs that users themselves may not eve...
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