Emotional design goes beyond aesthetics from "summary" of Emotional Design by Don Norman
The essence of emotional design lies in the understanding that it extends far beyond mere aesthetics. While aesthetics certainly play a role in shaping our emotional responses to products, emotional design encompasses a much broader spectrum of factors that influence how we feel about and interact with the things that surround us. At the heart of emotional design is the recognition that simplicity is a key ingredient in creating products that resonate with users on an emotional level. When a product is simple and intuitive to use, it reduces cognitive load and allows users to focus on the task at hand without being distracted or frustrated by unnecessary complexity. This simplicity not only enhances the user experience but also fosters a sense of trust and reliability in the product. Moreover, emotional design emphasizes the importance of clarity in communication. Clear and unambiguous feedback helps users understand how to interact with a product and what to expect in return. When users can easily grasp the purpose and functionality of a product, they are more likely to feel a sense of control and mastery, which in turn enhances their emotion...
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