Designers must understand user emotions from "summary" of Emotional Design by Don Norman
Designers who aim to create successful products must delve into the realm of user emotions. Understanding how users feel when interacting with a product is crucial for its overall success. Emotions play a significant role in shaping people's preferences, attitudes, and behaviors towards a product. By understanding user emotions, designers can create products that resonate with users on a deeper level. Emotions can influence decision-making processes, driving users to choose one product over another. When users have positive emotional experiences with a product, they are more likely to form strong emotional bonds with it. De...
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