Emphasize the value and results your service delivers from "summary" of Selling the Invisible by Harry Beckwith
When selling services, it is crucial to focus on the value and results that your service provides to the customer. This involves clearly communicating how your service can benefit the customer and meet their needs. By emphasizing the value and results of your service, you can differentiate yourself from competitors and demonstrate why your service is worth investing in. To effectively emphasize the value and results of your service, it is important to understand the specific needs and desires of your target customers. By identifying their pain points and challenges, you can tailor your messaging to show how your service can address these issues and provide solutions. This customer-centric approach helps to create a connection with the customer and show them that you understand their unique s...
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