Designers should involve users in the design process from "summary" of Change by Design by Tim Brown
Designers should involve users in the design process. This fundamental principle is rooted in the belief that the end-users of a product or service possess valuable insights that can drive innovation and lead to more successful outcomes. By engaging with users early and often, designers can gain a deeper understanding of their needs, preferences, and pain points. This user-centric approach shifts the focus from creating solutions based on assumptions to designing based on real-world feedback. When designers collaborate with users, they can co-create solutions that truly meet the needs of the people they are designing for. This co-creation process fosters empathy and ensures that the end result is relevant and meaningful. By involving users in the design process, designers can uncover hidden opportunities, identify potential roadblocks, and it...
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