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Persuasive communication is both an art and a science from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Persuasive communication is a multifaceted skill that combines creativity and structure. It requires both artistry and scientific understanding to effectively influence and persuade others. The art of persuasive communication lies in the ability to craft compelling messages that resonate with the audience on an emotional level. It involves tapping into the power of storytelling, using vivid language and imagery to evoke a strong emotional response. On the other hand, the science of persuasive communication is grounded in research and empirical evidence. It involves understanding the psychological principles that underlie human behavior and decision-making. By leveraging insights from fields such as psychology, neuros...
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