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Brands must clarify the benefits for customers from "summary" of Building a Storybrand by Donald Miller
When a company fails to clearly articulate how their product or service can improve the lives of their customers, they miss out on a crucial opportunity to connect with their audience. Customers are constantly bombarded with marketing messages, so it's essential for brands to cut through the noise and clearly communicate the benefits they offer. This requires brands to speak directly to the needs and desires of their customers, showing them how their product or service can solve a problem or meet a need. By focusing on the benefits for customers, brands can create a compelling narrative that resonates with their audience. Customers are more likely to engage with ...
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