Build credibility through authentic communication from "summary" of Resonate by Nancy Duarte
To establish credibility with your audience, it is essential to communicate authentically. Authentic communication involves sharing truthful information in a genuine and transparent manner. By being honest and open with your audience, you can build trust and establish a strong connection with them. When you communicate authentically, you are showing your audience that you are genuine and sincere in your intentions. This sincerity is key to building credibility, as it demonstrates to your audience that you have their best interests at heart. People are more likely to trust and believe someone who is authentic and transparent in their communication. Authentic communication also involves being true to your...
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