Eliminate, reduce, raise, and create are the four key actions from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
The four key actions to creating a blue ocean strategy involve eliminating, reducing, raising, and creating. These actions are crucial in shifting the focus from competing in existing market spaces to creating new market spaces. Eliminating refers to getting rid of factors that the industry takes for granted. By eliminating certain aspects, companies can break away from the status quo and create new value for customers. Reducing involves lowering certain elements that are over-designed or over-delivered. This helps in streamlining operations and costs, ultimately leading to a more efficient and cost-effective strategy. Raising pertains to increasing certain factors that th...
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