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Scratch your own itch from "summary" of Rework by Jason Fried,David Heinemeier Hansson

When you build something out of your own needs, you make sure it works well. You understand the problem. That's the best way to create something great. That's how you can make sure it satisfies a real need. Scratch your own itch. Solve your own problem. If you come across a problem that you don't know how to solve, you're not going to be able to solve it well. You're not going to be able to fully understand the problem. You're not going to be able to come up with the best solution. You're just going to be guessing. And that's not a good way to build something. When you build something for yourself, you're more likely to stick with it. You're more likely to follow through. You're more likely to put in the time and effort to make it work. Because you care about it. Because it's something you want. You're not just building it to make money. You're building it because you need it. Because it's something that matters to you. And that's the best motivati...
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    Rework

    Jason Fried

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