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Blue Ocean Strategy requires a shift in mindset and perspective from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
To successfully implement a Blue Ocean Strategy, individuals must undergo a profound change in their thinking. This shift in mindset is crucial as it enables them to break free from traditional industry boundaries and explore new opportunities. In order to create uncontested market space, individuals must first be willing to challenge conventional wisdom and question existing industry norms. This requires them to think outside the box and consider possibilities that may have been previously overlooked. By adopting a new perspective, individuals can identify untapped market spaces that offer substantial growth potential. This involves looking beyond competition and focusing on creating value for customers in innovative ways. Rather ...
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