Build trust through credibility and reliability from "summary" of Selling the Invisible by Harry Beckwith
Trust is the foundation of any successful business relationship. Without trust, it is challenging to establish a lasting connection with potential clients. How can you build trust in a business where the product is intangible, where the service is not something that can be seen or touched? The key lies in credibility and reliability. Credibility is about being believable, about demonstrating to your clients that you are competent and trustworthy. It is about showcasing your expertise, your knowledge, and your experience in a way that resonates with your target audience. When you are credible, you instill confidence in your clients that you can deliver on your promises. You become a credible source of information, a reliable guide in a sea of uncertainty. Reliability, on the other hand, is about consistency, about delivering on your promises...
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