Summary of Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition is a comprehensive guide to the revolutionary business strategy of creating uncontested market space and making the competition irrelevant. Written by the world-renowned management gurus W. Chan Kim and Renée Mauborgne, it provides a systematic approach to creating and capturing new demand and making the competition irrelevant. The book provides insights into how organizations can break away from the competition, create new markets, and generate higher profits. It uses case studies to illustrate the principles and practices of blue ocean strategy, and provides a step-by-step guide to its implementation. The book also includes a toolkit of analytical frameworks to aid in the design and implementation of blue ocean strategies. With the help of this book, organizations can learn how to create new markets, capture new demand, and create long-term, sustainable growth and profits.