Blue Ocean ideas should be memorable, compelling, and easy to communicate from "summary" of Blue Ocean Strategy, Expanded Edition by W. Chan Kim,Renée A. Mauborgne
Blue Ocean ideas need to be simple and easy to grasp. This simplicity ensures that the concepts can be easily understood by everyone in the organization, making it easier for them to align their actions towards the same goal. If the ideas are too complex or convoluted, it becomes difficult for people to remember and act upon them effectively. Moreover, the ideas should be clear and coherent. This clarity ensures that there is no ambiguity in understanding the concepts. When the ideas are communicated clearly, it becomes easier for employees to internalize them and implement them in their daily work. This clarity also helps in avoiding misunderstandings and conflicts that may arise due to misinterpretation of the ideas. In addition, the ideas should be logically sequenced. This logical sequencing helps in presenting the ideas in a structured manner, making it easier for people to follow the flow of information. When the ideas are presented in a logical sequence, it becomes easier for employees to see the cause-and-effect relationships between different aspects of the concept, enabling them to make informed decisions based on a solid foundation of understanding. Transition words and phrases play a crucial role in connecting different parts of the ideas seamlessly. These transition words help in maintaining the flow of information and guiding the readers from one point to another without any abrupt jumps. This ...
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