Red Ocean Traps warns against becoming a prisoner of existing market conditions from "summary" of Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) by W. Chan Kim,Renée A. Mauborgne
The idea of Red Ocean Traps serves as a cautionary reminder for businesses to not fall into the trap of being confined by the limitations of existing market conditions. It is easy for companies to become complacent and accept the status quo, which can ultimately hinder their ability to innovate and create new opportunities for growth. By focusing solely on competing in overcrowded markets, companies risk becoming trapped in a cycle of cutthroat competition that limits their potential for differentiation and sustainable success. Red Ocean Traps highlight the dangers of being overly fixated on existing market boundaries, which can lead to a narrow perspective that stifles creativity and innovation. Companies that fall into these traps may find themselves constantly fighting for a share of the same pie...
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