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Use the power of reciprocity in your persuasion from "summary" of A ARTE DA PERSUASÃO by JAMES BORG
Reciprocity is a powerful tool in the art of persuasion. When you give something to someone, they feel a natural obligation to give something back in return. This principle is deeply ingrained in human psychology, and it can be used to your advantage when trying to persuade others. By offering something of value to the other person, you can create a sense of indebtedness that can make them more likely to agree to your requests. One way to leverage the power of reciprocity is by giving something for free before asking for something in return. This could be as simple as offering a small favor or piece of advice, or it could be something more substantial like a gift or a discount. By giving first, you can create a sense of goodwill that can make the other person more receptive to your subsequent requests. Another way to use reciprocity in your persuasion is by framing your requests as a way for the other person to repay a kindness that you have done for them in the past. By reminding them of the ways in which you have helped them in the past, you can create a sense of obligation that can make them more likely to reciprocate by agreeing to your current request. It's important to note that reciprocity should be used ethically and authentically. People are generally good at detecting when someone is trying to manipulate them, so it's important to approach reciprocity with sincerity and genuine intentions. If you are simply giving in order to get something in return, it is likely to backfire and damage your relationships with others. By understanding the power of reciprocity and using it in a genuine and ethical way, you can become a more persuasive communicator and increase your chances of getting others to agree to your requests. So next time you want to persuade someone, consider how you can use the principle of reciprocity to your advantage.
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