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Scarcity can create a sense of competition and urgency among consumers from "summary" of Influence by Robert B. Cialdini
Scarcity is a powerful psychological principle that can trigger a competitive response in consumers. When people perceive that a product or service is scarce or in limited supply, they are more likely to feel a sense of urgency to acquire it. This urgency stems from the fear of missing out on an opportunity or losing out to others who may also be vying for the same scarce resource. The scarcity principle taps into our innate desire to possess things that are rare or hard to obtain. This desire is fueled by the belief that scarce items are more valuable and desirable than abundant ones. As a result, consumers are willing to compete with others to secure a scarce product, even...
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