oter
Audio available in app

Scarcity can drive up the value of items and increase demand among consumers from "summary" of Influence by Robert B. Cialdini

One of the most powerful tools a persuader can use is scarcity. By making an item appear rare or limited in availability, its perceived value can skyrocket in the eyes of consumers. This principle is deeply ingrained in human psychology - we naturally desire things that are scarce because they seem more valuable and exclusive. When people believe that a product is hard to come by, they are more likely to view it as desirable and worth pursuing. This scarcity creates a sense of urgency and competition among consumers, leading to increased demand and willingness to pay a higher price. As a result, scarcity can be a highly effective strategy for marketers and salespeople looking to influence buying behavior. In essence, scarcity taps ...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    We compare everything to a reference point
    We compare everything to a reference point
    Our minds are constantly making comparisons. When we encounter something new, our brain automatically starts looking for a refe...
    A brand is a story that never stops unfolding
    A brand is a story that never stops unfolding
    A brand is not a static thing - it's a living entity that evolves over time. Just like a person, a brand has a past, present, a...
    Hindsight bias distorts our memory of past events
    Hindsight bias distorts our memory of past events
    Hindsight bias distorts the way we remember past events. When we look back on a situation, we tend to believe that we knew all ...
    Practice active listening to understand women's needs
    Practice active listening to understand women's needs
    To truly master the art of controlling women, one must learn the skill of active listening. This means more than just hearing w...
    The most successful marketers are storytellers who connect with their audience on a deep level
    The most successful marketers are storytellers who connect with their audience on a deep level
    In marketing, the key to success lies in storytelling. It's not just about selling a product or service, it's about creating a ...
    The most successful marketers are those who can tell a story that resonates with consumers on a deep level
    The most successful marketers are those who can tell a story that resonates with consumers on a deep level
    The successful marketer understands that consumers are not looking for products or services; they are looking for a story that ...
    Understanding the influence of commitment and consistency
    Understanding the influence of commitment and consistency
    Commitment and consistency are powerful forces that can greatly impact our decisions and behaviors. When we make a commitment, ...
    Personal biases can skew decisionmaking
    Personal biases can skew decisionmaking
    Our decisions are not always as rational as we might like to believe. In fact, personal biases can play a significant role in i...
    Understand the importance of followup in sales
    Understand the importance of followup in sales
    One of the most critical aspects of successful sales is the follow-up process. Many sales professionals make the mistake of ass...
    Practicing gratitude and positivity can attract success
    Practicing gratitude and positivity can attract success
    The key to attracting success is to start with an attitude of gratitude. When you focus on all the things you have to be gratef...
    oter

    Influence

    Robert B. Cialdini

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.