Summary of A ARTE DA PERSUASÃO

"A ARTE DA PERSUASÃO" is a book that teaches readers how to master the art of persuasion in both personal and professional situations. The author outlines various techniques and strategies for influencing and convincing others, such as building rapport, using body language effectively, and framing messages in a persuasive manner. The book also delves into the psychology of persuasion, exploring concepts such as social proof, reciprocity, and authority. Overall, "A ARTE DA PERSUASÃO" offers practical advice and insights for anyone looking to improve their persuasion skills and achieve their goals more effectively.