oter
Audio available in app

Finding common ground can help build rapport with customers from "summary" of To Sell Is Human by Daniel H. Pink

When connecting with customers, one effective strategy is to find common ground. By discovering shared interests, experiences, or values, salespeople can establish a connection that goes beyond a transactional relationship. This shared ground serves as a foundation for building rapport, fostering trust, and ultimately making the sales process smoother and more successful. Customers are more likely to open up and feel comfortable with a salesperson who they perceive as similar to them in some way. This similarity can be as simple as enjoying the same sports team or having a shared hobby. These commonalities create a sense of camaraderie and trust, making the customer more receptive to the salesperson's message. Moreover, finding common ground can help salesp...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Lead by example and inspire others to do the same
    Lead by example and inspire others to do the same
    The principle of leading by example and inspiring others to do the same is fundamental to success in sales and in life. It is a...
    Focus on building trust and rapport with your customers
    Focus on building trust and rapport with your customers
    Developing a strong relationship with your customers is the cornerstone of successful selling. Trust and rapport are the keys t...
    Collaborate with internal stakeholders to maximize sales effectiveness
    Collaborate with internal stakeholders to maximize sales effectiveness
    To maximize sales effectiveness, it is crucial to work closely with internal stakeholders. These stakeholders play a pivotal ro...
    Develop a strong personal brand as a salesperson
    Develop a strong personal brand as a salesperson
    One of the most important aspects of being successful in sales is establishing a strong personal brand. Your personal brand is ...
    Celebrate your successes and learn from mistakes
    Celebrate your successes and learn from mistakes
    When it comes to achieving success, it's crucial to recognize and appreciate your accomplishments. Celebrating your successes i...
    Adapt to change quickly to stay ahead of the competition
    Adapt to change quickly to stay ahead of the competition
    In today's fast-paced business environment, the ability to adapt to change quickly is crucial for staying ahead of the competit...
    Trust is the foundation of successful sales relationships
    Trust is the foundation of successful sales relationships
    Trust is a delicate thing. It can take years to build and just a moment to destroy. In the world of sales, trust is not just a ...
    Continuously seek feedback and improve your selling techniques
    Continuously seek feedback and improve your selling techniques
    It is crucial to continuously seek feedback and improve your selling techniques. This process allows you to refine your approac...
    Trust in the process and have faith in yourself
    Trust in the process and have faith in yourself
    Trust in the process and have faith in yourself are essential principles to follow on the path to success. The process may not ...
    Salespeople should be adaptable and flexible in their approach
    Salespeople should be adaptable and flexible in their approach
    Salespeople must be able to adapt and be flexible in their approach to selling. This means being open to new ideas and ways of ...
    oter

    To Sell Is Human

    Daniel H. Pink

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.