Audio available in app
Finding common ground can help build rapport with customers from "summary" of To Sell Is Human by Daniel H. Pink
When connecting with customers, one effective strategy is to find common ground. By discovering shared interests, experiences, or values, salespeople can establish a connection that goes beyond a transactional relationship. This shared ground serves as a foundation for building rapport, fostering trust, and ultimately making the sales process smoother and more successful. Customers are more likely to open up and feel comfortable with a salesperson who they perceive as similar to them in some way. This similarity can be as simple as enjoying the same sports team or having a shared hobby. These commonalities create a sense of camaraderie and trust, making the customer more receptive to the salesperson's message. Moreover, finding common ground can help salesp...Similar Posts
Leverage technology to streamline your sales process
To make the most of your time and energy, it's crucial to use technology to your advantage when it comes to sales. By leveragin...
Let your actions speak louder than words
In the world of sales, talk is cheap. Words are easily forgotten, promises easily broken. The true measure of a salesman lies n...
Persistence pays off in sales
Persistence is a key ingredient in the world of sales. It's not always easy to hear "no" time and time again, but those who are...
Sales success is achieved through building a strong personal brand
The key to achieving success in sales lies in the development of a strong personal brand. This concept is rooted in the idea th...
Setting clear goals and objectives is crucial in sales
To succeed in sales, it is essential to establish clear goals and objectives. Without a clear direction, sales professionals ri...
Stay informed about industry trends and developments
It is essential to keep up-to-date with the latest trends and developments in your industry. By staying informed, you can posit...
Businesses must adapt to evolving markets and technology
In the fast-paced world of business, change is not just inevitable, it is necessary for survival. The markets are constantly ev...
Build trust with customers through effective questioning
To establish trust with customers, it is essential to ask effective questions that demonstrate genuine interest in understandin...
Have a positive selfimage
The key to success in sales is believing in yourself. You must have confidence in your abilities and your product in order to p...
Master the art of storytelling
To win deals and crush your competition, you must become a master of the art of storytelling. Stories have the power to connect...