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Honesty and integrity are essential from "summary" of The Sales Bible by Jeffrey Gitomer
In sales, honesty and integrity are not just buzzwords or moral values; they are necessary tools for success. Without honesty, you cannot build trust with your customers. And without trust, you cannot make a sale. It's as simple as that. When you are honest with your customers, you show them that you have their best interests at heart. You are not just trying to make a quick buck; you are genuinely interested in helping them solve their problems. This builds a strong foundation of trust that will keep them coming back to you time and time again. Integrity goes hand in hand with honesty. It means doing the right thing even when no one is watching. When you have integrity, you are consistent in your actions and you follow through on your promises. This builds credibility and reliabi...
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