Encourage customer reviews and testimonials on your website from "summary" of They Ask You Answer by Marcus Sheridan
One of the most powerful forms of social proof is customer reviews and testimonials. When potential customers visit your website, they want to know what others have experienced with your products or services. By encouraging customers to share their feedback, you are providing valuable information that can help build trust and credibility. Customer reviews and testimonials serve as real-life examples of how your offerings have benefited others. They provide reassurance to new visitors that your business is reliable and delivers on its promises. Positive reviews can help alleviate any doubts or concerns potential customers may have, ultimately leading to more conversions. To effectively leverage customer reviews and testimonials, it is essential to make them easily accessible on your website....
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