Use scarcity to increase desirability from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
Scarcity is a powerful tool that can be used to increase the desirability of a product or service. When something is scarce, it automatically becomes more valuable in the eyes of the consumer. This is because scarcity triggers a psychological response in our brains that makes us want something even more when we believe it is in limited supply. By creating a sense of scarcity around a product or service, you can tap into this psychological phenomenon and increase its perceived value. One way to do this is by highlighting the limited availability of a product or service. For example, by emphasizing that there are only a few items left in stock or that a special offer is only available for a limited time, you can create a sense of urgency t...
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