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Establishing credibility through expertise and authority is key from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
In the world of persuasion, establishing credibility through expertise and authority is crucial. This means demonstrating to your audience that you are knowledgeable and experienced in the subject matter at hand. When people perceive you as an expert in a particular field, they are more likely to trust and believe in what you have to say. To establish credibility through expertise, you must showcase your knowledge and skills in a clear and confident manner. This can be done through sharing relevant information, presenting data and facts, and demonstrating your understanding of the topic. By doing so...
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