Summary of They Ask You Answer

"They Ask You Answer" by Marcus Sheridan is a comprehensive guide to content marketing based on the author's own experiences in turning around his failing swimming pool business using the principles outlined in the book. Sheridan emphasizes the importance of creating valuable, transparent, and engaging content that answers the questions and concerns of potential customers. By addressing their needs and providing them with informative and helpful content, businesses can build trust, credibility, and ultimately drive sales. The book covers topics such as creating a content strategy, choosing the right topics to address, optimizing content for search engines, and measuring the success of content marketing efforts. It also provides practical tips and strategies for implementing a successful content marketing strategy in any industry. Overall, "They Ask You Answer" is a practical and actionable guide that shows businesses how to use content marketing to attract, engage, and convert leads effectively.