Highlighting benefits can increase persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
When attempting to persuade others, it is important to focus on highlighting the benefits of your proposal or idea. By emphasizing the positive outcomes that will result from accepting your message, you can increase your chances of successfully persuading your audience. This is because individuals are more likely to be swayed by arguments that offer clear advantages or rewards. When people are presented with information that highlights the benefits of a particular course of action, they are more likely to view that option favorably. This is due to the fact that humans are naturally drawn to opportunities that promise positive outcomes or advantages. By focusing on the benefits of your message, you can tap into this innate tendency and increase the persuasiveness of your argument. In addition to ...
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