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Simple, unexpected ideas stick in people's minds from "summary" of Made to Stick by Chip Heath,Dan Heath
Have you ever noticed that some ideas seem to stick in your mind more than others? It's not just a random occurrence - there's actually a science behind it. Simple, unexpected ideas have a way of lodging themselves in our brains and staying there for the long haul. The concept of simplicity is key here. When an idea is simple, it's easier for our brains to process and remember. We're more likely to hang onto a straightforward, uncomplicated idea than a complex, convoluted one. This is why simplicity is such a powerful tool when it comes to making ideas stick. But simplicity alone isn't always enough. What really makes an idea memorable is when it's unexpected. When something catches us off guard or goes against our expectations, our brains sit up and take notice. We'...
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