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Leveraging reciprocity can drive action from "summary" of The Psychology of Persuasion by Kevin Hogan
Reciprocity is a powerful force in human interaction. When someone does something for us, we feel a strong urge to return the favor. This principle has been ingrained in us since childhood - remember when your parents told you to say "thank you" when someone gave you a gift? That's reciprocity at work. By leveraging reciprocity, you can drive action in others. For example, if you do something nice for someone, they will likely feel compelled to do something nice for you in return. This could be as simple as offering to help them with a task or giving them a small gift. In turn, they will be more likely to help you when you need it. Reciprocity can a...
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