The way a message is delivered can impact its effectiveness from "summary" of Influence by Robert B. Cialdini, PhD
Think about it this way: imagine receiving the same message from two different people. One person delivers the message in a monotone voice, with little enthusiasm or emotion. The other person, however, delivers the same message with passion, energy, and conviction. Which one are you more likely to pay attention to? Which one are you more likely to remember?The way a message is delivered can have a significant impact on how it is received and perceived. When a message is delivered with enthusiasm and conviction, it can be much more persuasive and compelling. People are more likely to pay attention to a message that is delivered with emotion and energy, as opposed to a message that is delivered in a flat and unenthusiastic manner.
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