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Personalize your approach to each customer from "summary" of The Sales Bible by Jeffrey Gitomer
To be successful in sales, you must treat each customer as an individual. This means taking the time to understand their unique needs, desires, and circumstances. By personalizing your approach, you show your customers that you value them as individuals, not just as potential sales. This can help you build stronger relationships with your customers and increase your chances of making a sale. Personalizing your approach involves more than just using the customer's name. It means taking the time to really listen to them and understand what they are looking for. This requires asking thoughtful questions and actively listening to their responses. By doing this, you can tailor your sales pitch to address their specific needs and concerns. In addition to listening, it's important to pay attention to non-verbal cues. Things like body language, tone of voice, and fa...
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