Understand how the brain makes decisions from "summary" of Sell More with Science by David Hoffeld
To effectively influence the decision-making process of our customers, we must first gain a deep understanding of how the brain makes decisions. The brain is a complex organ that relies on a series of interconnected processes to reach a decision. By understanding these processes, we can tailor our sales strategies to align with how the brain naturally functions. One key aspect of the decision-making process is the role of emotions. Emotions play a crucial role in decision-making, often guiding our choices more than rational thought. When we tap into our customers' emotions, we can create a more compelling sales pitch that resonates with them on a deeper level. By appealing to their emotions, we can build a stronger connection and increase the likelihood of making...
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