Marketing involves satisfying customer needs from "summary" of Principles of Marketing by Dr. Pardeep Kumar
The foundation of marketing lies in understanding and meeting the needs and wants of customers. Every successful marketing strategy revolves around identifying the needs of the target market and creating products or services that satisfy those needs. This customer-centric approach is crucial for businesses to thrive in a competitive marketplace.
By focusing on customer needs, businesses can develop products that offer value and fulfill specific requirements. This process involves conducting market research to gain insights into consumer preferences, behaviors, and trends. Through thorough analysis, businesses can tailor their offerings to meet the demands of their target audience effectively.
Moreover, marketing invo...
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