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Build rapport with each customer from "summary" of The Sales Bible by Jeffrey Gitomer
To be successful in sales, you must establish a connection with each customer. This connection is more than just a transactional relationship - it is about building rapport. Rapport is about creating a bond with the customer, gaining their trust, and making them feel comfortable with you. It is about showing genuine interest in the customer and making them feel valued. Building rapport with each customer requires you to be attentive and present. Listen carefully to what the customer is saying and show that you are engaged in the conversation. Ask questions to get to know them better and to understand their needs and preferences. Show empathy and understanding towar...
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