Summary of The Referral Engine

The Referral Engine by John Jantsch is an actionable guide to get the most out of word of mouth, referral, and social media marketing for small businesses. It outlines a seven step process for leveraging customer relationships and tapping into the power of relationships to drive both repeat business and new leads. It helps small businesses understand the power of networking, creating referral systems, the value of building long-term customer relationships, and using digital marketing to its full potential. The book is filled with real-world examples, interviews from top entrepreneurs, along with worksheets and exercises to help small business owners create their own successful referral engine.