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Create a sense of scarcity to motivate decisionmaking from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
Scarcity is a powerful motivator that drives decision-making in our brains. When something is limited or in short supply, our brains perceive it as more valuable and desirable. This principle is deeply rooted in our psychology and has been used for centuries by marketers and salespeople to influence our choices. By creating a sense of scarcity, whether real or perceived, we can tap into this primal instinct and push people to act. Limited-time offers, exclusive deals, and low stock alerts are all strategies that leverage scarcity to drive sales. When we believe that something is scarce, we are more likely to make a decision quickly in order to secure it bef...
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