Collaborate with other brands for crosspromotion from "summary" of The Like Economy by Brian Carter
One of the most effective ways to increase your brand's visibility and reach a wider audience is through collaboration with other brands for cross-promotion. By partnering with complementary brands that share a similar target audience, you can leverage each other's customer bases and create a mutually beneficial relationship.
When collaborating with other brands, it's important to choose partners that align with your brand values and objectives. Look for brands that offer products or services that complement your own, rather than compete directly with them. This way, you can offer customers a more comprehensive solution and add value to their overall experience.
Cross-promotion can take ma...
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