Cultivate a community of brand advocates to boost referrals from "summary" of The Referral Engine by John Jantsch
Building a community of brand advocates is a crucial aspect of creating a referral engine for your business. These advocates are your most loyal customers who not only believe in your brand but are also willing to spread the word about it to others. By cultivating this community, you can tap into the power of word-of-mouth marketing and leverage it to boost your referrals. To create a community of brand advocates, you need to focus on building relationships with your customers. This means going beyond just selling them products or services – it's about creating a connection and fostering trust. When your customers feel valued and appreciated, they are more likely to become advocates for your brand an...
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