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Trustworthiness is a key trait in persuasive communicators from "summary" of O Poder Da Persuasão by Robert B. Cialdini
Trustworthiness is a key trait in persuasive communicators. When individuals are perceived as trustworthy, their messages are more likely to be accepted and acted upon by others. This is because trust is the foundation of any successful relationship, including those between communicators and their audience. Without trust, the audience is less likely to believe in the credibility of the message being conveyed. Trustworthiness can be demonstrated in a variety of ways. One important factor is consistency. When a communicator's words and actions are consistent over time, it builds trust with the audience. People are more likely to believe someone who has a track record of following through on their promises and a...
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