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A wellpositioned brand can charge a premium for its products or services from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
In the competitive marketplace, a brand's positioning is crucial to its success. When a brand is well-positioned in the minds of consumers, it gains a significant advantage over its competitors. This advantage allows the brand to charge a premium for its products or services, as consumers perceive the brand to offer higher value or quality compared to other options. Consumers are willing to pay more for a well-positioned brand because they believe that the brand meets their needs and expectations better than its competitors. This perception of value is created through effective positioning strategies that highlight the unique benefits and qualities of the brand. By clearly communicating these attributes to consumers, a brand can establish a strong position in the market ...
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