Offer exclusive incentives to loyal customers from "summary" of The New Relationship Marketing by Mari Smith
To truly win the hearts and minds of your most devoted customers, you must go above and beyond the call of duty. One effective strategy is to provide exclusive incentives to those loyal patrons who have consistently supported your brand. By offering these special rewards, you are not only showing your appreciation for their ongoing loyalty, but you are also encouraging them to continue their patronage in the future. These exclusive incentives can take many forms, from discounts and special promotions to VIP access to events and early access to new products. The key is to make these rewards truly exclusive, available only to your most loyal customers. This exclusivity not only makes the incentives more desirable but also strengthens the bond between your brand and these devoted patrons. By offering exclusive incentives...
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