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Positioning helps consumers understand why a brand is different and why they should choose it from "summary" of Positioning: The Battle for Your Mind by Al Ries,Jack Trout
Positioning is critical in today's cluttered marketplace. It helps consumers make sense of the multitude of options available to them by clearly defining why a brand is different and why they should choose it. Without effective positioning, a brand runs the risk of being lost in the sea of competition, unable to stand out or make a lasting impression on consumers. Consumers are bombarded with messages from countless brands every day. In order to cut through the noise and capture their attention, a brand must clearly communicate what sets it apart from the rest. Positioning helps to create a unique identity for a brand that resonates with consumers and distinguishes it from its competitors. By clearly defining its positioning, a brand can establish a clear and compelling reason for consumers to choose it over other options. This differentiation is key in a crowded marketpl...
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