Limited edition products exploit our fear of missing out from "summary" of Brandwashed by Martin Lindstrom
When a product is labeled as limited edition, it triggers a psychological response in consumers that plays on their fear of missing out. This fear is deeply ingrained in our brains, dating back to our evolutionary past when missing out on something important could have dire consequences. Marketers understand this fear and use it to their advantage by creating a sense of scarcity around certain products. By limiting the quantity available, they make the product seem more desirable and create a sense of urgency to purchase it before it's gone. Limited edition products tap into our desire to be unique and special. When we see that only a limited number of items are available, it makes us feel like we are part of an exclusive club if we manage to get our hands on one. This feeling of exclusivity can be a powerful motivator for consumers, driving them to make a purchase t...
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