Food industry creates hyperpalatable, addictive foods from "summary" of The End of Overeating by David A. Kessler
The food industry has developed a strategy to create foods that are hyperpalatable and addictive. These foods are carefully engineered to tantalize our taste buds and stimulate our brains in ways that make us want more. They are designed to be irresistible, leading us to overeat and crave them even when we are not hungry. This strategy involves combining the perfect balance of sugar, fat, and salt to create a sensory experience that is intensely pleasurable. These ingredients are carefully manipulated to hit the "bliss point," a level of sweetness, richness, and saltiness that is so satisfying that it triggers a powerful reward response in our brains. When we consume these hyperpalatable foods, our brains release dopamine, a neurotransmitter that is associated with pleasure and reward. This dopamine release reinforces our desire for these foods, making us more likely to seek them out aga...
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