Food industry exploits brain's reward circuitry from "summary" of The End of Overeating by David A. Kessler
The food industry has become experts at creating foods that are highly stimulating to our brains. These foods are specifically engineered to activate the brain's reward circuitry, leaving us craving more. When we consume these hyperpalatable foods, our brains release dopamine, the neurotransmitter associated with pleasure and reward. This dopamine release reinforces our desire to eat more of these foods, creating a vicious cycle of overeating. The combination of fats, sugars, and salts in these foods triggers a powerful response in our brains. Our brains are wired to seek out these nutrients because they were once scarce in our environ...
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