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Provide value to your followers from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

The key to success on social media is providing value to your followers. This means offering something of worth to them, whether it's useful information, entertainment, inspiration, or a sense of community. When you provide value, you are giving your followers a reason to engage with your content, share it with others, and keep coming back for more. This can help you build a loyal following and establish yourself as a trusted authority in your niche. There are many ways to provide value to your followers on social media. You can create and share informative and educational content that helps them solve a problem or learn something new. You can also entertain them with funny memes, inspiring quotes, or behind-the-scenes glimpses into your life or business. Engaging with your followers is another way to provide value. Respond to their comments, answer their questions, and show that you care about their opinions and feedback. This can help you build stronger relationships with your audience and keep them coming back for more.
  1. Providing value to your followers is about putting their needs and interests first. By focusing on what they want and how you can help them, you can create a positive and engaging social media presence that keeps them coming back for more. So, make sure to always keep your followers in mind as you create and share content on social media.
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The Art of Social Media

Guy Kawasaki

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