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Holmes advocates for a proactive approach to sales, rather than reactive from "summary" of Analysis of Chet Holmes's the Ultimate Sales Machine by Milkyway Media by Milkyway Media
Chet Holmes believes that salespeople should take a proactive approach to their work rather than waiting for opportunities to come their way. A proactive salesperson is constantly seeking out new leads, following up with potential clients, and looking for ways to move the sales process forward. By being proactive, salespeople can stay ahead of the competition and close more deals. Holmes emphasizes the importance of setting specific goals and targets for salespeople to work towards. This helps to keep salespeople focused and motivated, as they have clear objectives to strive for. By setting goals, salespeople can measure their progress and make adjustments as needed to stay on track. ...
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