Emotion can enhance sharing and make ideas more contagious from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When we experience strong emotions, we are more likely to share our thoughts and ideas with others. Emotions can act as a powerful driving force behind the sharing of information, making ideas more likely to spread from person to person. This is because emotions have the ability to grab our attention and make us more inclined to pass along what we have experienced to others. Emotions play a key role in making ideas contagious because they help to create a sense of connection between individuals. When we feel a strong emotion in response to something, we are more likely to want to share th...
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