Context matters in communication and persuasion from "summary" of Magic Words by Jonah Berger
When it comes to communication and persuasion, context is everything. The same message can be perceived in vastly different ways depending on the situation in which it is delivered. Understanding the context in which you are communicating is crucial to effectively getting your message across and persuading others to agree with you. Consider a simple phrase like “I love you.” Depending on the context in which it is said, this statement can have very different meanings. If said in the middle of a heated argument, it may come across as insincere or even manipulative. However, if said in a romantic setting, it can be incredibly meaningful and powerful. Context c...
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