Tap into existing networks to drive referrals from "summary" of The Referral Engine by John Jantsch
To tap into existing networks to drive referrals, it is important to understand that people are more likely to trust recommendations from someone they know rather than a sales pitch. Leveraging existing relationships can help to build credibility and trust, making it easier to generate referrals. One way to tap into existing networks is to encourage satisfied customers to refer their friends and family. By providing exceptional products or services and asking for referrals, businesses can leverage the power of word-of-mouth marketing. Another way to drive referrals through existing networks is to partner with complementar...
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