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Establish credibility from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
To establish credibility, you must have a clear and consistent message that resonates with your audience. This means being honest about what your brand stands for and delivering on your promises. If you say you're the best at something, you better be able to back it up with proof. Credibility is built over time through a series of actions that demonstrate your brand's trustworthiness. This could be through testimonials from satisfied customers, endorsements from respected figures in your industry, or a track record of delivering high-quality products or services. Consistency is key when it comes to establishing credibility. Your brand should have a clear identity that is reflected in everything you do, from your logo...
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